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"10 Killer
Ways to Make Your Online
Testimonials More Believable"
by Charles Sisk
1.
PICTURES
Ask people if they would e-mail a picture with their testimonial. If
they don't have one scanned you could have them send their picture
by mail and you could scan it. This technique will give your
testimonials more credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You could
have people mail their written signature, scan it, and upload it
with their testimonial. People will feel the testimonial is more
official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape recorder
over the phone, on your answering machine, or voice mail. Then you
could convert the recording into an online audio file and upload it
to your web site. You can find more information about audio
recording, converting audio recording's, putting audio on your web
site and using audio for marketing your products and services by
going to: (
http://www.marketingprosperity.com/audio.htm)
4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it and
upload it to your web site. This will give people proof that the
testimonial isn't fake because it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some questions like
age, occupation, hobbies, favorite quote, etc. This will make your
testimonials more entertaining to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to your web
site. This will give your testimonials a feel of realism.
7. RECORDINGS
You could record peoples testimonials over the phone with a mini
tape recorder. Then, take the recording and record it to an
answering machine or voice mail system. Under each one, include a
phone number they can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message
instead of just the contents. It will be more believable because it
will include the date, time, subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if you could include
their contact information under the testimonial. This will allow
potential customers to ask your current customers questions about
your product or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have a camcorder,
ask them to record their testimonial on video and send it to you.
Then you could convert the video to an online video file and upload
it to your site.
 By:
Charles Sisk Contact: Charles Sisk
Charles
Sisk is President of Marketing Prosperity, a small
business marketing consulting firm and publishes the
Marketing
Prosperity Super Tips Newsletter,
the #1 Source of Small Business
Marketing Ideas.
Subscribe now at: http://www.MarketingProsperity.com.
This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License.
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